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AI SavvyFounders Standard Operating Procedure

Standard Operating Procedure

Generate UGC Video Ads
with Claude + Higgsfield

Connect Claude to Higgsfield, upload a product photo, and walk out with ready-to-run UGC-style video ads. No creator, no shoot, no waiting.

15 minutes Beginner Updated July 2026

What this SOP covers

This procedure walks you through connecting Claude to Higgsfield using an MCP connector, then generating UGC-style video ads from a single product photo. By the end, you will have a repeatable workflow for producing ad creative without hiring a creator, booking a shoot, or waiting days for deliverables.

Before You Start

Prerequisites

A Claude Pro, Team, or Enterprise account (connectors are not available on the free plan)
A Higgsfield account (free tier works to start)
At least one clear product photo (well-lit, clean background, high resolution)
5 minutes for setup (one-time), then 2 to 3 minutes per ad

Part 1

Connect Claude to Higgsfield

01

Create a Higgsfield Account

If you already have a Higgsfield account, skip to Step 2.

  1. Go to higgsfield.ai and click the sign-up button.
  2. Create your account using email or a Google/social login.
  3. Confirm your email if prompted, then log in to your dashboard.
Higgsfield
higgsfield.ai
02

Copy the MCP Connector URL

This is the URL Claude uses to communicate with Higgsfield. Copy it now. You will paste it in the next step.

URL https://mcp.higgsfield.ai/mcp
Tip

This URL is also displayed on the Higgsfield developer page under the MCP tab. You can copy it directly from there if you prefer.

03

Open Claude Settings

Open Claude in your browser at claude.ai and make sure you are logged in.

  1. Click your profile icon in the bottom-left corner of the sidebar.
  2. Select Settings from the menu.
04

Add the Higgsfield Connector

Inside Settings, navigate to the Connectors section.

  1. Click the Connectors tab in the left sidebar of the Settings panel.
  2. Click Add Connector (or the + button).
  3. In the Name field, type Higgsfield.
  4. In the URL field, paste the connector URL you copied in Step 2:
    https://mcp.higgsfield.ai/mcp
05

Authenticate and Connect

  1. Click Add to save the connector.
  2. Click Connect next to the Higgsfield entry.
  3. A Higgsfield login window will appear. Sign in with the same account you created in Step 1.
  4. Authorize Claude to access your Higgsfield account when prompted.

Once connected, you will see a green status indicator next to the Higgsfield connector. This setup is one-time only.

Important

If the connection fails, confirm you are on a Claude Pro, Team, or Enterprise plan. The free plan does not support MCP connectors.

Part 2

Generate Your UGC Ads

06

Upload Your Product Photo

  1. Start a new conversation in Claude.
  2. Click the attachment icon (paperclip) or drag and drop your product photo into the chat.
  3. Use a clear, well-lit image with a clean background. The better the photo, the better the output.
Tip

Product-only photos on a white or neutral background produce the cleanest results. Lifestyle images with busy backgrounds can confuse the model.

07

Write Your First UGC Ad Prompt

With the image attached, type your prompt in the chat. Tell Claude what kind of video you want and it will use Higgsfield to generate it.

Here is a starter prompt you can use right away:

Starter Prompt
Create a UGC-style video ad for this product. Show a creator-style person holding the product, speaking naturally to camera about why they love it. Keep the tone casual and authentic. Make it feel like a real person filmed this on their phone.

Claude will process your request, connect to Higgsfield, build the scene, select an appropriate avatar, and generate the video clip.

Note

Generation typically takes 1 to 3 minutes depending on the complexity and Higgsfield queue. Claude will show a progress indicator while the video renders.

08

Generate Variations with Different Hooks

Once your first ad is generated, ask Claude for additional versions. Different hooks and angles give you more material to test.

Variation Prompt
Now make two more versions of this ad. Use different hooks: Version 1: Start with a problem the product solves. Something like "I used to struggle with [problem] until I found this." Version 2: Start with a bold claim or result. Something like "This one product changed my entire [routine/workflow/morning]." Keep the same casual UGC style.

Claude will generate each variation as a separate clip, giving you multiple creatives from one product photo.

09

Review and Download

  1. Preview each generated video directly in the Claude chat.
  2. Click the download button on any clip you want to keep.
  3. If a clip is not quite right, describe what to change and Claude will regenerate it. For example: "Make the lighting warmer" or "Use a different person" or "Make the hook more direct."
Tip

Save your best prompts. Once you find a structure that works for your product category, you can reuse it across your entire catalog.

Reference

Example Prompts and Structures

Use these as starting points. Swap in your product details, adjust the hook style, and iterate based on what converts.

Prompt Structure

Every strong UGC ad prompt follows this pattern: Format (what kind of video) + Scene (setting and action) + Hook (opening line or angle) + Tone (how it should feel) + Product context (what the product does).

Problem-Solution Hook
Create a UGC-style video ad for this product. The creator should be speaking to camera in a casual, relatable tone. Start with: "I was so tired of [problem] until I tried this." Then show them using or holding the product and explaining the key benefit. Keep it under 15 seconds, natural lighting, phone-filmed feel.

Best for: Products that solve a clear, everyday frustration. Skincare, productivity tools, kitchen gadgets.

Bold Claim Hook
Create a UGC-style video ad for this product. Hook: "This is the only [product category] you need." The creator should hold the product up to camera, then walk through 2 to 3 reasons why it replaced everything else they were using. Confident but not salesy. Authentic, real-person energy.

Best for: Products that consolidate or replace multiple items. All-in-one tools, multi-use products.

Unboxing / First Impression
Create a UGC-style unboxing video for this product. Show a person opening the packaging and reacting to the product for the first time. Their reaction should be genuinely impressed but not over the top. Include a close-up of the product details. Casual setting, natural lighting, vertical format for social media.

Best for: Premium products, subscription boxes, anything with strong packaging or visual appeal.

Social Proof / Testimonial
Create a UGC-style testimonial video for this product. The creator should talk to camera like they are telling a friend about something they genuinely love. Structure: "Okay so I have been using [product] for a few weeks now and I need to talk about it." Then cover one specific result they got. End with: "If you have been on the fence, just try it." Warm, honest, conversational.

Best for: Products with a noticeable before/after effect. Supplements, fitness products, software tools.

Comparison / "Why I Switched"
Create a UGC-style video ad for this product using a "why I switched" angle. The creator should say they used to use [competitor category or generic solution] and explain what frustrated them about it. Then show the product and explain how it fixed the problem. Real talk, no script feel, like they are venting to a friend and genuinely happy they found something better.

Best for: Products entering a competitive market. Direct-to-consumer brands with a clear differentiator.

Build-Your-Own Template
Create a UGC-style video ad for this product. Format: [video ad / testimonial / unboxing / tutorial] Scene: [creator speaking to camera / using the product / in a specific setting] Hook: "[Your opening line here]" Tone: [casual / confident / excited / matter-of-fact] Duration: [under 15 seconds / 15 to 30 seconds] Style: [vertical for Reels/TikTok / horizontal for YouTube] Product context: [Brief description of what the product does and who it is for]

Use this fill-in-the-blank template to build custom prompts for any product category. The more specific your inputs, the better the output.

Bonus

Alternative: The Skill Method

If you use Claude Code, Codex, OpenClaw, or Hermes, the Skill method gives you deeper integration. Instead of the MCP connector, you install Higgsfield skills directly into your coding agent via CLI. This gives you three dedicated skills: Generate, Product Photoshoot, and Soul ID.

Note

This method is for coding agents (CLI-based). If you are using the standard Claude chat at claude.ai, use the MCP connector method in Part 1 above.

S1

Add the Skills

Open your terminal and run this command. It pulls all three Higgsfield skills (generate, soul, and product-photoshoot) into your agent in one step.

Terminal npx skills add higgsfield-ai/skills
S2

Sign In

Authenticate your Higgsfield account so the skills can submit jobs through the CLI.

Terminal higgsfield auth login
S3

Plug Skills into Your Agent

Once installed and authenticated, you can invoke the skills directly. The three skills available are:

1.
Generate
Create AI-generated images and videos from text prompts
/higgsfield:generate
2.
Product Photoshoot
Generate styled product photos in various settings and angles
/higgsfield:product-photoshoot
3.
Soul ID
Train a reusable digital identity from reference photos for consistent character appearance across videos
/higgsfield:soul

You can browse and install additional skills from the Higgsfield skill hub.

Higgsfield Skills on GitHub
github.com/higgsfield-ai

Questions

Frequently Asked Questions

What is Higgsfield?
Higgsfield is an AI video generation platform that creates UGC-style video ads, product videos, and marketing content. When connected to Claude through an MCP connector, you can generate videos directly from the chat interface without leaving Claude.
MCP connector vs Skill method: which should I use?
Use the MCP connector if you work in the standard Claude chat at claude.ai. Use the Skill method if you work in Claude Code, Codex, OpenClaw, or Hermes and prefer CLI-based workflows. Both give you access to the same Higgsfield generation capabilities.
Do I need a paid Higgsfield account?
Higgsfield offers a free tier with limited credits. For regular ad generation, you may need to purchase additional credits or upgrade depending on your volume. Each video generation consumes credits.
Can I use this with the free Claude plan?
MCP connectors require Claude Pro, Team, or Enterprise. The free plan does not support custom connectors. You need at minimum a Claude Pro subscription.
What kind of product photos work best?
Clear, well-lit product photos on a white or neutral background produce the best results. High-resolution images with the product centered in frame give the AI the most to work with. Avoid blurry images, heavy filters, or busy backgrounds.
Can I choose the person/creator in the video?
Yes. Higgsfield offers avatar selection. You can specify the type of creator in your prompt (age range, style, setting) or browse the avatar library. The Soul ID skill lets you train a custom avatar from your own reference photos for consistent character appearance.
How long are the generated videos?
Default clips are typically 5 to 10 seconds. You can request specific durations in your prompt. Longer videos consume more credits. For ad testing, short clips (under 15 seconds) are recommended since they align with platform best practices for paid social.

Troubleshooting

Common Issues

Connector will not connect or shows an error
Double-check the URL is exactly https://mcp.higgsfield.ai/mcp with no trailing spaces. Make sure you are on Claude Pro or higher. Try removing and re-adding the connector.
Claude does not use Higgsfield when I ask for a video
Confirm the connector shows as connected (green status) in Settings. Start a fresh conversation. Be explicit: say "use Higgsfield to generate" if Claude is not routing to it automatically.
Video quality is not what I expected
Use a higher-resolution product photo. Add more detail to your prompt: specify lighting, setting, camera angle, and the creator's energy. Generated quality also depends on your Higgsfield plan tier.
Generation is taking a long time or timing out
Video generation typically takes 1 to 3 minutes. If it stalls beyond 5 minutes, refresh the page and start a new conversation. Higgsfield may experience peak-time queues.
Skill method: "npx skills" command not found
Make sure Node.js (v18+) is installed on your machine. Run node -v to check. If Node is installed but the command still fails, try running with npx skills@latest add higgsfield-ai/skills.
Out of Higgsfield credits
Check your credit balance at higgsfield.ai. Free accounts have limited credits. Purchase additional credits or upgrade your plan directly on the Higgsfield site.

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